Transparency

How we work, and how we get paid.

Commercial finance is an industry that profits from opacity. We think the opposite is better business: here is what we are, what we do, what we do not do, and exactly where our compensation comes from.

4 Pillar Funding is a commercial finance advisory and brokerage. We are not a bank and not the lender of record: we evaluate a company’s situation, recommend a facility structure, and place the transaction with the funding partner best suited to it from a network built over hundreds of millions of dollars in placements. On most products, including revenue-based financing, our compensation is paid by the funding partner — not by the client.

What we are

An advisory desk with a placement network behind it.

Legally, we are 4 Pillar Consulting LLC, doing business as 4 Pillar Funding, headquartered in Saratoga Springs, New York. Functionally, we sit between operating companies and a network of funding partners — banks, SBA lenders, factors, asset-based lenders, equipment lenders, and revenue-based funders — and our job is matching the situation to the structure and the structure to the right partner.

That model has an honest tradeoff worth naming. Because we are not lending our own balance sheet, we do not control credit decisions — a funding partner can decline a deal we believe in. What the model buys in exchange is range: a direct lender can only ever recommend its own product, whereas our recommendation can move between a bank line, an SBA structure, a receivables facility, or fast non-bank capital depending on what the situation actually needs. When the best answer is your existing bank, we say so; a client sent to the right place remembers who sent them.

The process

Consultation first. Application only when it is worth applying.

Compensation

Where our money comes from, product by product.

On most placements, the funding partner pays us — a placement fee or commission from their side of the transaction, which is the standard economics of commercial finance brokerage. On revenue-based financing specifically, there is no client-paid fee of any kind: the quote you receive is the quote you pay, and our compensation comes entirely from the funder.

On certain complex engagements — larger asset-based structures, acquisition stacks, multi-lender workouts — a client-paid advisory or placement fee may apply, reflecting work that goes well beyond a standard placement. When it does, it is disclosed in writing, with the amount and the trigger, before you commit to anything. You will never discover a fee at closing that you did not agree to at the start.

Two implications of this model are worth stating plainly. First, lender-paid compensation means our interests are not perfectly neutral in theory — which is exactly why we show our work: side-by-side offer comparisons with effective costs computed, so the recommendation can be checked rather than trusted. Second, we get paid when transactions close and clients return, not when applications are submitted — an economics that rewards placing you correctly the first time.

Boundaries

What we do not do.

Questions we are asked

The business model, answered directly.

Is 4 Pillar Funding a direct lender or a broker?
A commercial finance advisory and brokerage. We structure the transaction and place it with funding partners — banks, SBA lenders, factors, asset-based and equipment lenders, and revenue-based funders — rather than lending from our own balance sheet. The value of the model is range: the recommendation is not constrained to any single lender’s product.
Do I pay 4 Pillar for a consultation?
No. Consultations are free, involve no application and no credit pull, and carry no obligation. If we cannot help, the conversation still ends with an honest read on what we would pursue in your position.
Does using a broker make my financing more expensive?
On lender-paid products the pricing you receive is the funder’s pricing — and because we place volume across many partners and force offers to compete, placed deals frequently come in at or better than what a company negotiating alone is quoted. Where a client-paid fee applies on complex engagements, it is disclosed up front so the all-in cost comparison is honest.
Will you pull my credit to talk to me?
No. The consultation and the structure recommendation require no credit pull. Credit authorization happens later, once you have decided to proceed to actual placement, under the authorization you sign at application.
What happens to the information I share?
It is used to evaluate and place your transaction with the funding partners selected for your structure, under your written authorization, and handled per our privacy policy. We are not a lead-generation business and do not sell inquiry data.

Start with the conversation.

Direct, free, and specific to your situation — with the economics of the relationship on the table from minute one.

Request Consultation
Call 518.520.4552