Take a company that pays its costs in 15 days and collects revenue in 60. Every dollar of new monthly revenue means roughly 45 days of costs carried out of pocket — permanently, for as long as that revenue level holds. Grow by $200K a month in sales at 70 percent cost of delivery, and the balance sheet must absorb well over $200K of additional carried working capital before the growth pays for itself. The income statement calls that success; the bank account calls it a crisis.
This is the mechanism behind the phrase “growing broke,” and it has a name — the cash conversion cycle: days of inventory, plus days of receivables, minus days of payables. Every point of growth multiplies through it. Companies feel it most acutely at inflection moments: the largest contract in company history (a $4.8M facility for exactly that situation), a second location ($750K expansion capital), a step-up in headcount ahead of revenue, or a seasonal buy that dwarfs last year’s.
The reason this matters for structure: a need that grows with revenue cannot be solved by a fixed amount of money. It is solved by facilities whose capacity is built from the very assets growth creates — receivables and inventory.